CV examples


Social media CV


Social media CV

The California CV template provides a polished and professional presentation that enhances Lizzie's qualifications and skills.

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"Experienced and goal-driven Social Media Manager with a track record of 5 years, specialising in boosting engagement, fostering growth, and enhancing brand awareness across diverse platforms."

Lizzie Gilbert - Social Media Manager

Social media CV sample

Table of contents

How to Write a Social Media CV: Examples and Tips

In today's digital age, creating a modern CV for social media can open doors across multiple industries from finance and construction to retail and media. Companies are looking for professionals who can multitask. From managing social media channels, engaging audiences as influencers, creating compelling content, and handling video editing.

This guide offers valuable insights on how to write a good CV tailored to your job targets with the realm of social media. Explore our comprehensive collection of CV templates, optimised for application tracking systems (ATS). We want to help you create an impressive application that aligns with the expectations of today's digital employers.

Here’s what we cover in this guide:

  • Key sections and information: guidance on which sections and key information to include on your CV.

  • Tailoring your CV: tips on creating a tailored and concise CV that aligns with industry demands.

  • Showcasing relevant skills: practical examples and effective strategies for demonstrating your social media skills and experience for broad digital channels.

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Social media CV example 

Social media CV Sample

In this social media manager CV sample, Lizzy Gilbert showcases her expertise in driving engagement and brand awareness using the California CV template, for a polished and professional presentation. Her experience is well-documented with her educational background and certificate sections. She highlights essential hard skills in strategy development, marketing, community management, and data analysis. 

What to include in a social media CV? 

When crafting a CV for a position such as social media manager, it's essential to highlight your proficiency in managing digital content and engaging online communities. These are our must-have recommendations:

  1. Begin with contact details and a compelling personal profile to summarise your expertise and key accomplishments at the top of your CV.

  2. Include detailed sections on your work experience, showcasing how you contributed to successful campaigns and business objectives.

  3. Emphasise your skills in marketing, media, and online communication. Mention proficiency with tools like Hootsuite, and Google Analytics, and list any relevant certifications.

  4. Education should also be included, particularly if you have a degree in Marketing, IT, Media, Communications, or a related field.

  5. For the best results, write a cover letter and send your CV via email with links to an online portfolio to showcase your work to employers.

  6. Lastly, consider developing a master CV detailing your entire professional background and customising it for specific job applications.

Social media must-have CV sections

Don't hesitate to explore similar CV examples to further inspire you:

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How to write a social media CV: 5 steps with examples

 1. What skills do hiring managers look for in a social media manager? 

Hiring managers are looking for creative content creators that can leverage data-driven strategies to monitor the performance of posts across various channels. In this role, you must stay updated with current trends and analyse campaign metrics.

Social media CV skills definition

Incorporate soft skills throughout your personal profile and work experience section. For any social media role, it's important to showcase interpersonal abilities. These types of abilities can be developed through client collaboration, experience in customer service, as a consultant or project manager.

Highlight any achievements and how they impacted your work and projects. When constructing your social media skills section on a CV, demonstrate hard skills like knowledge of digital tools, marketing and online platforms. List these technical skills in a dedicated section using bullet points.

If you have no experience, part-time work or freelance projects can help build an online portfolio and develop transferable skills. We recommend to use a skills-based CV format to effectively showcase your capabilities in this scenario.

The essential skills for a social media CV

  • Platform management: managing various social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.

  • Analytics and reporting: proficient in utilising tools such as Google Analytics and Facebook Insights to monitor engagement and evaluate campaign effectiveness.

  • Content scheduling: experienced with tools like Hootsuite, Buffer, and Sprout Social for social media content planning and scheduling.

  • SEO/SEM techniques: knowledge of optimising posts and content for search engines to increase reach and visibility.

  • Creativity: designing innovative content that interests the target audience.

  • Communication: strong writing and speaking skills to effectively convey the brand’s message and interact with the community.

  • Adaptability: understand new trends and changes in platform algorithms to keep strategies effective and relevant.

Soft skills

Hard skills

Written and verbal communication

Video production


Data visualisation


Email marketing


Influencer collaboration


Mobile marketing


Familiarity with analytics tools (e.g., Google Analytics, Facebook Insights)


Knowledge of content management systems (CMS)

Strategic thinking

SEO and targeted content creation

Emotional intelligence

Experience with advertisement platforms

For more insights, check out our article on how to effectively list skills on your CV.

2. Show your flair for social media marketing in a CV personal profile 

Create a social media CV profile summary highlighting your professional character and expertise. Emphasise transferable skills that showcase interpersonal abilities and relevant experience from previous roles or academic projects. If you are just starting out, take a look at the graduate CV example for the best tips for your CV introduction.

Incorporate key soft skills and use keywords from the job description to align with the employer’s expectations. For example:

"Dynamic and communicative Social Media Specialist with strong problem-solving skills."

"Creative and detail-orientated Social Media Manager with excellent communication and teamwork abilities."

Or mention how you’ve applied your skills successfully in relevant contexts:

"Innovative Social Media Manager who developed engaging campaigns, increasing follower engagement."

"Adaptable Social Media Strategist who successfully navigated platform changes and maintained high engagement rates."

Social media CV personal profile tips

Social media manager CV personal profile examples  

Social media manager CV personal profile example

Dynamic and results-orientated Social Media Manager with over 5 years of experience in digital marketing. Skilled in strategic planning, communication, and brand management. Proven track record of developing innovative campaigns that increase engagement and brand awareness. Adept at leveraging analytics to optimise performance and align social media strategies with business goals. Proficient in using Hootsuite, Sprout Social, and Adobe Creative Suite.

Social media assistant CV personal profile example

Enthusiastic and detail-orientated Social Media Assistant with 2 years of experience supporting digital marketing teams. Strong interpersonal and communication skills, with a knack for creating engaging content. Familiar with scheduling tools like Buffer and Hootsuite, and experienced in managing social media calendars. Quick learner with a passion for digital trends and graphic design.

Social media marketing CV personal profile example

Creative and strategic Social Media Marketing Specialist with 3 years of experience driving online engagement and brand visibility. Skilled in content creation, community management, and digital advertising. Adept at using data analytics to inform campaign strategies and achieve measurable outcomes. Strong problem-solving skills, with a history of improving engagement metrics through innovative marketing techniques.

Social media strategist CV personal profile example

Innovative and analytical Social Media Strategist with over 4 years of experience crafting data-driven online branding and driving engagement. Skilled in trend analysis, strategic planning, and influencer marketing. Proven ability to increase brand recognition and foster community engagement through targeted social media campaigns. Proficient in using analytics tools and platforms like Google Analytics, Hootsuite, and BuzzSumo.

Social media influencer CV personal profile example

Charismatic and influential Social Media Influencer with over 3 years of experience growing online communities and promoting brands. Skilled in content creation, video production, and audience engagement. Demonstrated ability to collaborate with brands and create impactful campaigns that resonate with followers. Strong communication skills and adept at leveraging social media platforms to enhance brand visibility and drive consumer engagement.

For more tips and examples, read how to format your how to write a personal profile on a CV

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Pro Tip

Trust your own creativity and insights but don't forget to back it up with data to strike a balance between what you know and what the results show you.

3. Stay on trend with your work experience 

When writing work experience on a CV for a social media manager, start by listing your previous roles in reverse chronological order. Always keep the following in mind when creating this section:

  1. List the most recent job at the top of this section, and describe your responsibilities with achievements in bullet point format.

  2. Quantify your achievements using metrics or percentages to illustrate the impact of your work. Employers want to see concrete evidence of your success, and using metrics or percentages is an effective way to showcase your contributions.

  3. Use action verbs on your CV that align with the job description and showcase your strengths to help hiring mangers see your capabilities.

Take these for example:

"Increased follower engagement by 35% through targeted content strategies."

"Boosted post interaction by 50% by implementing a new engagement strategy."

Social media CV work experience tips

Social media CV work experience examples

Social Media Intern, Function1, London, 2021 - Present  

Supported a digital marketing team in executing successful social media campaigns for various brands.  Assisted in developing and implementing social media strategies.Analysed social media metrics to improve campaign performance. Coordinated with the marketing team to align content with brand messaging.

  • Boosted brand visibility by 20% through targeted social media campaigns.

  • Improved engagement rates by 35% through creative content ideas.

Refer to the internship CV example for more inspiration.

Freelance Content Creator, Self-Employed, Remote, 2020 - Present 

Developed engaging content for various social media platforms, including Facebook, Instagram, Twitter, and LinkedIn. Collaborated with small businesses to enhance their online presence by creating tailored content strategies. Utilised analytics tools such as Google Analytics, Facebook Insights, and Sprout Social to assess the impact of content. Managed social media accounts for multiple clients, ensuring consistent brand messaging and tone.

  • Increased client social media following by 25% through tailored content.

  • Boosted audience engagement by 30% using targeted content strategies.

Social Media Coordinator, GroundWork Construction, Manchester, 2019 - 2021

Managed the organisation's social media accounts and developed effective engagement strategies. Managed daily social media operations and content scheduling. Engaged with followers and responded to inquiries on time. Conducted research on industry trends to keep content fresh and relevant.

  • Achieved a 35% increase in follower engagement through interactive posts.

  • Successfully executed a fundraising campaign that exceeded its goal by 20%.

Social Media Coordinator Executive, Sports World, London, 2018 - 2020

Led the social media team in creating and executing innovative marketing campaigns. Led the development of social media campaigns to align with marketing goals. Utilised social media management tools like Hootsuite and Buffer to schedule posts. Analysed performance metrics and adjusted strategies to enhance engagement.

  • Increased brand awareness by 40% through innovative social media campaigns.

  • Enhanced customer satisfaction ratings by 25% through improved social media engagement.

Social media CV work experience example with no experience

If you are considering a career change or a student with little to no experience, you can highlight transferable skills or other relevant achievements in the work experience section. Use the following example as a good place to start for your CV:

Social Media Volunteer, Vision Life Charity, Remote, 2019 - 2020

Assisted a non-profit organisation in enhancing its online presence through strategic social media activities. Produced high-quality visual content, including images, graphics, and videos, to increase brand visibility and follower engagement.

Collaborated with the events team to develop social media campaigns for fundraising drives.

  • Increased brand visibility and follower engagement by 10% for a non-profit organisation leading to more fundraisers.

Refer to the volunteer CV example for more inspiration or discover more tips on how to write a CV with no experience.

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Pro Tip

Include examples of successful campaigns you’ve managed, highlight any viral posts, and don't forget to mention your unique style.

4. Make an impression with the education section 

When crafting a social media CV, it's important to include an education section showcasing your qualifications. If you are a school leaver, to enter this field, you might need to complete an undergraduate degree or gain hands-on experience through apprenticeships in digital community management or marketing.

Key qualifications to include:

  • University Degree: in Marketing, Communications, Digital Media, Business, or similar disciplines.

  • GCSEs/A Levels: highlight relevant subjects that align with social media skills, such as English, Media Studies, or IT.

Social media CV education tips

Examples of education for a social media CV

University Degree

  • Bachelor of Arts in Marketing, University of Manchester, UK, 2018 - 2021.

A Levels/GCSEs:

  • A Levels: Marketing (A), Media Studies (A), English Literature (B). Liston College, London, UK, 2016 - 2018.

  • GCSEs: 10 GCSEs in grades A–C, including Mathematics and English. Liston Academy, London, UK, 2014 - 2016.

College Diploma:

  • Digital Marketing Diploma, Digital Marketing Institute, UK, 2020 - 2021.

Learn more about entry requirements and what to expect in a social media manager role.

5. Be creative with your CV format 

When writing a CV for a social media role, it's essential to showcase your skills and experience effectively. While creativity is encouraged for this type of job, sticking to best practices for CV formatting is also important. Both a personal touch and proper formatting can make your CV stand out to employers. Consider these tips:

  • Keep your CV length between 1-2 pages. For those with no work experience, aim for one page.

  • Opt for subtle and a professional CV colour for visual appeal.  

  • Choose a clear, readable font for your CV such as Arial, Calibri, or Times New Roman.

  • Use a font size of 10-12 points for the body text, and slightly larger for headings.

  • Use consistent formatting for headings and text.

  • Use adequate spacing to make your CV easy to read.

Social media CV format tips

Refer to our tips on improving your CV for more ideas.

How to write a social media manager CV with no experience 

The scope of social media work is constantly changing across and is not limited to any one sector. Use these tips to effectively write a CV for a social media role even if you have little to no experience:

  1. Develop your knowledge with online courses and certificates to add to your CV and help you stay up to date with the latest industry trends.

  2. If you've got a background in hospitality, retail, or sales, mention hard skills such as an ability to sell products and services to diverse clients through e-commerce or over-the-counter experiences. You want to show your ability to be able to make a connection with your audience and drive engagement.

  3. Consider freelancing or exploring projects in hybrid and remote work settings. Search for relevant internship opportunities at digital marketing agencies to build new skills and techniques.

  4. Volunteering is also a great way to develop your skills and portfolio. For example, you can manage a charity’s or non-profit organisation’s social media channels.

  5.  Have you ever thought about working at a start-up company? In this sort of situation, you have the opportunity to make an impact by learning as you go.

  6. Start tracking your own social media profiles with campaign tools, practice writing engaging content to demonstrate how you can grow an online audience. Blogging, graphic design, or video editing are all relevant hobbies and interests to add to your CV to show potential employers you suitability for the role.

Key takeaways

Writing a social media CV requires both technical know-how and creative insight. There are various ways to find a job, internships and freelance opportunities in digital marketing and online communications. If you’re writing a social media CV with no experience, showcase transferable skills from studying, or part-time work or consider volunteering to increase your chances of securing a job interview for your desired role.

Next steps?

Check out our range of CV templates featuring diverse styles and layouts to fit your needs. Our CVBuilder is highly customisable, saving you time and effort. For career changers or those without experience, our CV Writing Service provides expert advice. Read our best tips to track your job applications and add the finishing touches with advice on how to send your CV via email.


Will social media managers be replaced by AI? 

While AI roles such as prompt engineers are emerging and automating certain tasks, social media managers bring creativity, strategic thinking, and human insight that technology can't fully replicate. Skills such as content creation, brand storytelling, and community engagement are essential social media skills on CV examples that cannot be replaced by AI.

How much do social media managers make in the UK? 

Salaries vary based on experience and job responsibilities but range from £25,000 to £50,000, depending on the company's size and industry. For entry-level positions, such as a social media assistant CV, salaries typically start at around £18,000 to £22,000.

Which social media is used most in the UK? 

Platforms like Facebook, Instagram, Twitter, and LinkedIn are widely used, with TikTok and Snapchat gaining traction. Highlighting proficiency or permanence metrics in these platforms is beneficial and will attract employers.

How do I get my first job in social media? 

Focus on building a strong social media CV profile is key. Emphasise transferable skills, such as communication and creativity gained from studying or part-time work. Gain practical experience through internships, freelancing, or volunteering. Explore seasonal work opportunities by checking brand websites and reaching out to businesses.

Are social media managers still in demand in the UK?

Yes, social media managers are in demand and emerging in the UK. In today's digital age, businesses across various industries, including finance, construction, retail, media, healthcare, and government, rely heavily on social media for marketing, customer engagement, and brand building.

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