How to Write an Impressive Copywriter CV – Expert Tips & Guide
Crafting a standout copywriter CV is key to landing interviews in today’s competitive job market. While AI tools and prompt engineers make text generation easier, businesses operating in the fields of marketing still need human talent to bring fresh ideas and be heard through the noise.
Copywriter is the perfect job for those with a command of marketing practices, strong written skills and an ability to connect through language. It can also be a source of income for those who enjoy hybrid and remote working or want to develop a side hustle. Successful copywriters are adaptable, happy to work to tight deadlines, accept feedback and possess a passion for words.
If you want to start your journey as a copywriter in the UK, we show you how to write an applicant tracking systems (ATS)-friendly CV and reaches hiring managers.
In this article, we cover:
Step-by-step writing guide for a modern CV.
Key elements of a UK copywriter master CV
How to maximise a simple CV format
Next steps in your copywriter application.
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Copywriter CV example
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Olivia Moore, a seasoned copywriter, chose the Auckland CV template to highlight her professional accomplishments. She adeptly integrates creative copywriting, proofreading and content strategy within her document.
What to include in a copywriter CV
Copywriters bring a blend of creativity, communication and attention to detail. Whether this is your first job after graduation or you’re looking to achieve existing career goals, it's vital to present your skills and experience in a clear, engaging format.
Similar to jobs like writer, graphic designer or digital marketer, you’ll likely apply for multiple roles during your job search. To make your applications as effective as possible, start by creating a master CV that includes all your personal details and work history. Then, you can tailor it for each job application.
Core elements to include:
A compelling personal profile that reflects your creativity and copywriting experience.
A structured skills section with hard skills (e.g., SEO, content creation)
Weave in soft skills (e.g., communication, adaptability) in the personal profile and work experience sections.
Well-organised work experience entries that highlight your achievements and the impact of your work, not just your job duties.
Your educational background, even if it’s not directly related to copywriting.
Relevant certifications and courses (e.g., Copywriting Essentials, SEO for Writers).
Any technical skills and tools or software proficiency (e.g., WordPress, Google Analytics, Grammarly).
Must-have CV sections
Personal profile
Skills section
Work experience
Education
Learn more about how to write a good CV.
Keywords for a copywriter CV
As a copywriter, it’s crucial not to overlook the importance of keywords in your CV. Many employers use automated systems to sort through applications, and these systems are designed to look for specific keywords that match the job description.
Start by carefully reading the job description to identify the key skills, experience and attributes the employer is looking for. If the job involves writing for a mobile app, for example, you’ll want to use terminology that directly aligns with the role.
Core copywriting keywords
Example without keywords:
"Copywriter with several years of experience working on apps and convincing people to sign up for premium accounts"
Example with keywords:
"Experienced UI/UX copywriter with a proven record of increasing in-app purchases through iterative copy development."
Pro Tip
Add keywords to your CV naturally. Don’t overstuff your document with irrelevant tags but weave them in considerately.
How to highlight copywriter skills on a CV
Your copywriter CV must strike the right balance between creative abilities, technical expertise and soft skills. Effectively showcase key skills on your CV by categorising them in different sections.
Start by creating a dedicated section for your hard skills, such as content creation, SEO writing and using content management tools. Then, weave in important soft skills like communication, creativity and time management throughout your work experience and personal profile sections.
Take a look at the top soft skills employers are seeking for inspiration to highlight your core competencies effectively. Don’t hesitate to include any relevant technical skills or tools (such as CMS or Google Analytics) that reflect your versatility as a copywriter.
Five key skills for a copywriter:
SEO Writing: The ability to write content that is both user-friendly and optimised for search engines, increasing visibility and driving traffic.
Content Strategy: Creating and planning content to meet business goals, audience needs and SEO requirements.
Editing and Proofreading: Ensuring text is error-free and polished, improving readability, flow and consistency.
Brand Voice Development: Crafting and maintaining a consistent, distinctive voice that aligns with the brand's values and resonates with the target audience.
Research: Gathering accurate, detailed information to create well-informed and engaging content.
Use your personal profile to showcase soft skills in action
Creative and adaptable copywriter with a sharp eye for detail and a proven ability to craft engaging content across digital platforms, while collaborating closely with designers and marketers in fast-paced agency settings.
| Hard skills | Soft skills |
|---|---|
| SEO writing | Creativity |
| Copy editing | Time management |
| Content Management Systems (CMS) | Attention to detail |
| Social media copywriting | Adaptability |
| Word processing software (e.g., Microsoft Word, Google Docs) | Collaboration |
You can also integrate these skills into your experience section
"Wrote and optimised product descriptions and landing page copy, contributing to a 25% increase in click-through rates and improved user engagement."
How to write a personal profile for a copywriter CV
Writing an effective personal profile on your CV is key to making a strong first impression. It’s your first chance to grab the reader’s attention and, for a copywriter, it should be treated as a moment of professional pride.
This short and punchy text serves as a concise introduction, setting the tone for the rest of the document, encouraging your reader to learn more and showcasing your core strengths. This is an opportunity to demonstrate your writing abilities, creativity and understanding of the industry.
Personal profile on a CV
Whether you are a student, a graduate, or a seasoned professional, a personal profile is essential for your CV when targeting the UK job market. This statement should grab the attention of employers and set you apart from other applicants.
Learn more about how to successfully pitch yourself in a personal profile.
Advertising copywriter CV personal profile example
Dynamic advertising copywriter with 5+ years of experience delivering compelling brand campaigns. Expertise in creating persuasive copy for various platforms, including print, digital and social media. Proven ability to collaborate with design and marketing teams to produce impactful, results-driven advertisements. Skilled in adapting tone to align with brand voice and objectives.
Digital copywriter CV personal profile example
Results-orientated digital copywriter with a strong focus on creating engaging online content. Specialises in SEO-driven copy for websites, blogs and email campaigns. Expertise in blending creativity with data insights to produce content that enhances online presence and drives measurable results. Adaptable to different digital platforms and audience needs.
Content copywriter CV personal profile example
Experienced content copywriter with 4+ years producing high-quality, engaging content across diverse industries. Skilled in creating blog posts, articles and long-form content that informs, entertains and aligns with brand messaging. Strong expertise in SEO content and research, delivering pieces that improve online visibility and audience engagement.
CRM copywriter CV personal profile example
Skilled CRM copywriter with 5 years of experience and a focus on crafting targeted, personalised email campaigns that drive customer engagement. Proficient in developing messaging that resonates with specific customer segments and enhances retention. Collaborative approach, working with analytics teams to optimise content for maximum impact.
Junior SEO copywriter CV personal profile example
Detail-focused junior SEO copywriter with 2 years of experience and a strong understanding of keyword research and content optimisation. Skilled in creating SEO-friendly copy that boosts search engine rankings and engages readers. Eager to apply new skills and techniques to optimise content for both user experience and search engine performance.
How to include relevant copywriting work experience
To include your work experience on a CV, begin with the most recent role and work backwards. For each position, provide a brief description of your responsibilities. Focus on achievements by starting each bullet point with strong action verbs, highlighting your contributions and creating a more dynamic CV.
As a copywriter, showcase the value added to projects, campaigns or content performance. End each entry with quantifiable outcomes, such as increased user engagement, higher click-through rates or improved brand awareness.
What should each work experience entry include?
Job title of current or previous role
Organisation name and location
Dates of employment (month/year)
A concise paragraph detailing your duties
Followed by 2–3 bullet points that highlight your key achievements or measurable impact.
Learn more about the work experience section in a CV.
Good versus bad achievement examples for work history – Copywriter Edition
Good
“Developed and A/B tested email campaigns that increased open rates by 35% and improved conversions by 20%.”
Bad
“Wrote emails for the marketing team.”
Good
“Led the rewrite of the company’s homepage copy, improving average time on page by 40% and lowering bounce rate.”
Bad
“Helped update some website pages.”
Good
“Created SEO-optimised blog content that ranked on page 1 of Google for three competitive industry keywords.”
Bad
“Wrote blogs and articles.”
Copywriter CV work experience examples
Creative content copywriter, Not Before Copy, London, 2021 - Present
Responsible for crafting compelling, brand-aligned copy across various platforms, including websites, blogs and social media. Collaborate closely with design and marketing teams to produce content that engages audiences and drives brand awareness. Ensure tone, voice and messaging are consistent with brand guidelines and resonate with target demographics.
Developed a content strategy that led to a 25% increase in social media engagement and a 15% boost in website traffic within six months.
Wrote and optimised SEO-driven content, improving organic search rankings by 20% for key client pages.
Marketing copywriter, Copy Cats, Manchester, 2020 - 2022
Tasked with creating high-converting marketing copy for email campaigns, landing pages, advertisements and product descriptions. Work closely with the marketing team to develop campaigns that meet brand goals and drive customer acquisition and retention. Ensure all copy is tailored to the needs of various customer segments and follows best practices for digital marketing.
Created email campaigns that resulted in a 30% open rate and a 12% click-through rate, surpassing industry averages.
Developed sales copy for new product launches that contributed to a 20% increase in conversions during the first quarter.
Technical copywriter, Copy That!, Leeds, 2019 - 2021
Specialised in translating complex technical information into clear, engaging copy for non-technical audiences. Wrote user manuals, product documentation, website content and technical blogs. Collaborated with product developers and engineers to ensure accurate representation of technical features and functionalities.
Produced technical documentation that improved user satisfaction scores by 15% and reduced customer support queries by 25%.
Streamlined product descriptions and technical specifications, improving customer understanding and boosting product sales by 10%.
Senior copywriter | Words At Hand, Edinburgh | 2018 - 2021
Led a team of junior copywriters in producing high-quality content for advertising campaigns, websites, blogs and print materials. Worked directly with clients to understand their objectives and develop content strategies that drive engagement and deliver results. Oversaw content quality and consistency across all platforms and ensured deadlines were met.
Directed a content revamp project that increased client website traffic by 35% and engagement on social media by 20%.
Mentored and trained a team of five junior copywriters, improving team efficiency and output quality by 30%.
Pro Tip
Remember to include relevant keywords related to content marketing, copywriting and digital media, such as ‘content optimisation’, ‘conversion-driven copy’, ‘multichannel storytelling’ and ‘audience segmentation’. These should be naturally included without overusing them.
Copywriting work experience entry example with no experience
If you are creating a CV with little to no experience in copywriting, focus on transferable skills and any informal experience you may have gained. Be sure to include unpaid or educational projects. It’s all relevant experience.
Copywriter volunteer intern, Beeswax, Bristol, 2022 - Present
Assisted with creating content for the charity’s website, newsletters and social media posts. Worked closely with the marketing team to ensure the messaging aligned with the charity's mission and values. Developed a strong understanding of audience engagement and content creation through hands-on experience in a supportive environment.
Contributed to a social media campaign that helped raise awareness for the charity’s fundraising event, resulting in a 10% increase in donations.
Demonstrated strong organisational skills by managing multiple content projects, ensuring deadlines were consistently met.
How to include education on a copywriter CV
While a degree isn’t mandatory to become a copywriter in the UK, showcasing relevant education can enhance your CV and demonstrate your commitment to the field. If you have qualifications related to copywriting, language or communications, including them can help distinguish your CV. However, many appreciate practical experience in a strong portfolio.
Qualifications in second languages, literature or marketing provide a strong foundation for a career in writing. Additionally, certifications, online courses or workshops relevant to digital marketing, SEO or advertising are worth including.
University Degree
[Degree title], [Institution], [Location], [Year of graduation]
Bachelor of Arts in English Literature, University of Leeds, UK, 2021
A-Levels
[Qualification name], [Institution], [Location], [Year completed]
English Literature (A), Media Studies (B), Psychology (C), Harrow Sixth Form College, London, UK, 2018
GCSEs
[Qualification name], [Institution], [Location], [Year completed]
10 GCSEs with grades A–C, including English Language and Mathematics, Harrow High School, London, UK, 2016
Tips for graduates or first-time copywriter jobseekers:
Add uni projects, blogs, social posts, or even personal writing projects to show your writing style.
Include any freelance gigs, an internship, or volunteer writing – even if unpaid.
Mention student magazines or marketing clubs.
Part-time jobs show transferable skills like communication and time management.
Learn more about how to write your first CV.
How to write a CV for a copywriter with no experience
Joining the copywriting field as a first job or as a school leaver is an exciting way to enter the creative industries. If you have little to no experience, focus on the following:
Highlight transferable skills (e.g., writing, creativity, research).
Showcase volunteer work or personal projects (e.g., blog, freelance).
Include relevant coursework or certifications (e.g., SEO, copywriting).
Emphasise soft skills (e.g., communication, attention to detail).
Create a strong portfolio with sample copy or writing samples.
Recommendations for a copywriter CV
References on a CV can be a big part of building your reputation as a copywriter. Having recommendations from past clients and employers goes a long way to building trust and landing job opportunities in the future.
Jane Rodgers, The Funfair Advantage, E-Book
"Working with [Your Name] on promoting my ebook about funfair economics through paid social media ads was a game changer. The targeted campaigns boosted my sales and engagement significantly. Highly recommended for anyone looking to elevate their content visibility!"
If space is limited and you’re sending your CV out via email, consider linking to your Google My Business page or the past work experience section of your website.
Essentials for a copywriter CV
Crafting a strong copywriter CV is key to standing out in the UK’s competitive creative job market. Highlight your writing skills, content specialisms (like SEO, social media, or email), and your ability to adapt tone for different audiences. Tailor every application to the job description to boost your chances of landing interviews – whether it’s with an agency, brand, or freelance gig.
Dos and don’ts for a copywriter CV
DOs
Tailor your CV to each job application.
Include a link to your portfolio or writing samples.
Highlight relevant skills (e.g., SEO, content writing, editing).
Use action verbs to describe your achievements.
Focus on measurable results, like increased engagement or sales.
DON'Ts
Use a generic CV for all applications.
Include irrelevant job experience or hobbies.
Overuse buzzwords or jargon.
Forget to proofread for grammar and spelling errors.
Neglect to mention any freelance or volunteer work.
Next steps?
Need help choosing a template? Discover our creative CV templates to boost your job search. To accompany your CV, discover our cover letter templates. If you're ready with your application after following this step-by-step guide, read our tips to help you organise and track your job search.
FAQs
Are UK copywriters paid well?
Yes, salaries are competitive, especially for experienced copywriters. Entry-level pay may vary, but skilled writers can earn a strong income, especially in the digital and marketing sectors.
Are copywriters in demand in the UK?
Yes, copywriters are in demand, especially in digital marketing, SEO and content creation. With the rise of online businesses, content-driven marketing is essential.
Can I work freelance as a copywriter?
Yes, freelance copywriting is a popular career choice. Many businesses and agencies hire freelance copywriters for short-term or ongoing projects.
How do I become a copywriter in the UK?
To become a copywriter, build a portfolio showcasing your writing skills. Gain experience through internships, freelance work or personal projects. Learn SEO, digital marketing and copywriting techniques.
Where can I find copywriting jobs in the UK?
Copywriting jobs can be found on job boards (e.g., Indeed, LinkedIn), freelance platforms (e.g., Upwork, Fiverr), or directly through creative agencies and marketing companies. Having a solid networking strategy is also key.
