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Letter of Interest

Also known as a prospecting letter, a letter of interest is sent to a company unsolicited, meaning there may not be any current job openings. The purpose is to express your interest in working for the company and to highlight your skills and experiences that make you a valuable potential hire.

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"A letter of interest and a cover letter are both important tools in a job seeker's journey, but they serve different purposes and are used in distinct contexts."

Tips and examples - letters of interest

Letter of interest example

Table of contents

How to Write a Letter of Interest

A letter of interest serves as a tool used by job seekers to express their enthusiasm for working with a company, even when no specific job openings are advertised. This type of letter can be a powerful way to uncover hidden job opportunities and express career goals, leaving a strong impression on potential employers.

In this guide, we cover:

  • The difference between a letter of interest and a cover letter.

  • Who should use it?

  • Scenarios of when to use it.

  • How to write a letter of interest.

  • Examples for different job types.

Letter of interest versus cover letter: What’s the difference?

A letter of interest and a cover letter are both important tools in a job seeker's journey, but they serve different purposes and are used in distinct contexts.

Letter of interest

what is a letter of interest

Cover letter

what is a cover letter

Who should use a letter of interest?

  • Career changers: Individuals looking to transition into a new field might use a letter of interest to introduce themselves to companies within their desired industry. For more tips, check out how to write a CV for a career change.

  • Recent graduates: Fresh out of college, recent graduates or students often send letters of interest to potential employers to showcase their skills and eagerness to begin their professional journey.

  • Experienced professionals: Seasoned professionals seeking new challenges or wishing to work for a particular company may use a letter of interest to highlight their extensive experience and specific skills.

  • Internal candidates: Current employees looking to move into a different department or take on a new role within their organisation can use a letter of interest to express their ambitions and qualifications for internal job openings.

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When to use a letter of interest?

Below are a few scenarios and examples of when to use a letter of interest.

1. Exploring hidden opportunities

John, a software developer, is interested in working for a leading tech company known for its innovation. By sending a letter of interest, he can introduce himself to the company's hiring managers and potentially uncover roles that are not yet publicly advertised.*

Interested in working in tech? Refer to the below guides for more tips:

2. Career advancement

Emma, a marketing coordinator at a large corporation, wants to move into a managerial position. Writing a letter of interest to the marketing team lead allows her to express her desire for career growth and highlight her achievements within the company.

For additional tips, marketers can consult the following guides:

3. Networking and building connections

Lisa, a recent graduate with a degree in finance, sends a letter of interest to various financial firms she admires. This helps her build professional relationships and stay on the radar of hiring managers for future opportunities.

Regardless of whether you're a recent graduate or an experienced professional, a letter of interest can be beneficial.

If you're pursuing finance roles, take a look at the following guides:

4. Entering a new industry

Tom, an experienced sales professional, wants to pivot to a career in digital marketing. He sends a letter of interest to digital marketing agencies, emphasizing his transferable skills and passion for the new field.

Refer to our digital marketing CV example for more tips.

6 steps on how to write a letter of interest

A letter of interest is structured similarly to a cover letter but specifically focuses on conveying your enthusiasm for the company and potential opportunities that may not yet be available.

1. Research the company

Before you begin writing your letter of interest, take the time to thoroughly research the company. Explore its website, read news articles, and check out its social media profiles to understand its mission, values, and culture. This knowledge will allow you to tailor your letter to align with the company’s goals and ethos, demonstrating that you are genuinely interested in joining its team.

Example:

I am particularly drawn to EcoWears commitment to sustainability and eco-friendly practices, which aligns perfectly with my passion for environmental stewardship. In my previous role at Seeds, I spearheaded several initiatives aimed at reducing carbon footprint and promoting sustainable practices. I am eager to bring my expertise and dedication to EcoWear’s and contribute to its mission of environmental responsibility.

If the company emphasizes sustainability and eco-friendly practices, mention your passion for environmental issues and any related experience you have. For more tips, check out our sustainability CV writing guide.

2. Address the right person

Whenever possible, address your letter to a specific person rather than using a generic salutation like "To Whom It May Concern." Look for the name of the hiring manager, department head, or recruiter. This personal touch shows that you have made an effort to learn more about the company and the people who work there. For more tips, check out how to write good CV.

Example: If you have identified the hiring manager's name, instead of writing "Dear Hiring Manager," you might write "Dear Mr. Smith."

3. Introduce yourself

Start your letter of interest with a strong introduction that captures the reader’s attention. Mention how you found out about the job opening or the company, and briefly explain why you are excited about this opportunity. This helps to establish a connection right from the beginning.

letter of interest introduction

Example

I am writing to express my interest in the Marketing Coordinator position at GreenEarth Solutions, which I discovered through your recent LinkedIn post. As a long-time admirer of your innovative approach to sustainable living, I am eager to contribute to your mission.

For additional personalised tips, consult the guide on starting a cover letter.

4. Highlight relevant skills and experience

Clearly outline your skills, achievements, and experiences that would be beneficial to the company. Use specific examples to demonstrate your value and how your background makes you a great fit for the role. Avoid generic statements and focus on quantifiable achievements.

Example

During my tenure at Creative Sparks, I successfully managed a marketing campaign that increased our online engagement by 30% within six months. My expertise in digital marketing and data analysis will be an asset to your team as you continue to expand your online presence.

letter of interest body

For more tips, refer to our guide on top skills employers are looking for.

5. Show enthusiasm and cultural fit

Explain why you are enthusiastic about the company and how you would fit into their culture. This shows that you are not only interested in the job but also in becoming a part of the company's community.

Example:

Your company’s dedication to innovative and eco-friendly products aligns perfectly with my personal values and professional goals. I am excited about the prospect of working in an environment that fosters creativity and sustainability. I would love the opportunity to discuss how my background, skills, and certifications align with the needs of your team.

6. Close with a call to action

End your letter of interest with a polite call to action. This could be a request for an informational interview, a meeting to discuss potential opportunities, or simply expressing your eagerness to further discuss how you can contribute to the company. For similar advice, read our guide on how to end a cover letter.

letter of interest conclusion

Example

I would love the opportunity to discuss how my background, skills, and certifications align with the needs of your team. Please feel free to contact me at your earliest convenience to schedule an interview. Thank you for considering my application.

Letter of interest examples

Here are several examples demonstrating how to structure and craft an effective letter of interest:

Marketing letter of interest for a job application

Dear Ms. Smith,

I am writing to express my interest in potential opportunities at JMJ Agency. With a strong background in marketing and a passion for innovative brand strategies, I am eager to contribute to your dynamic team. Having followed the company’s impressive growth and innovative campaigns, I am particularly drawn to your commitment to creativity and excellence.

In my current role at Creative Sparks, I have successfully led multiple marketing projects that resulted in a 30% increase in brand engagement. I am confident that my skills in strategic planning, content creation, and data analysis would be an asset to your company. I would love the opportunity to discuss how my background, skills, and enthusiasm can benefit JMJ Agency Company.

Thank you for considering my interest. I look forward to the opportunity to discuss this exciting opportunity with you.

Sincerely,

Sarah Johnson

Sales letter of interest for a job application

Dear Ms. Martinez,

I am writing to express my interest in a sales representative position at JC Corporation. With a strong background in sales and a proven ability to exceed targets, I am eager to bring my enthusiasm and drive to your esteemed organisation.

In my previous roles at Sales Experts Inc. and Dynamic Solutions LLC, I consistently achieved and surpassed sales quotas by developing strong client relationships and implementing strategic sales initiatives. For example, I successfully negotiated and closed a key account that resulted in a 25% increase in annual revenue for my team. My proactive approach to understanding client needs and delivering tailored solutions has been instrumental in my success.

I am particularly drawn to JC Corporation’s innovative product offerings and your commitment to customer satisfaction. I am excited about the opportunity to leverage my sales expertise to contribute to your growth and expansion goals.

Sincerely,

Brandon Carter

matching CV and cover letter example

Refer to our sales CV and matching sales cover letter for more tips.

Software developer letter of interest for a job application

Dear Mr. Brown,

I am writing to express my interest in exploring employment opportunities at Innovate Tech Solutions. With a solid background in software development and a keen interest in innovative technology solutions, I am excited about the possibility of contributing to your team.

I have admired Innovate Tech Solutions’ dedication to pushing the boundaries of technology to create impactful solutions. My professional experience includes developing and implementing software solutions that have streamlined operations and improved overall efficiency for various clients. At my current position with Tech Innovators Inc., I led a project that developed a new software tool, resulting in a 40% increase in productivity for the client.

I am particularly impressed with Innovate Tech Solutions’ recent project on artificial intelligence in healthcare, as it aligns with my passion for using technology to solve real-world problems. I am confident that my skills in software development, project management, and problem-solving would be a valuable addition to your team.

I would welcome the opportunity to discuss how my background, skills, and passions align with Innovate Tech Solutions' goals. Thank you for considering my letter of interest. I look forward to the possibility of connecting with you soon.

Best regards,

Mike Townsend

Finance letter of interest for an internal position 

Dear Ms. Martinez,

I am writing to express my interest in the Finance Analyst position at KCMP. With a strong background in financial analysis and a commitment to delivering accurate and insightful reporting, I am eager to contribute my skills and expertise to your esteemed team.

In my current role, I play a key role in financial planning and analysis, conducting variance analysis, budgeting, and forecasting activities that provided critical insights for strategic decision-making. I am proficient in financial modelling and data analysis tools, which have enabled me to identify opportunities for cost savings and revenue growth. For example, I developed a forecasting model that improved accuracy by 15% and supported the company in achieving its financial targets.

Enclosed with this letter is my CV, which provides additional details about my professional background and achievements. I would welcome the opportunity to discuss how my qualifications align with the needs of KCMP. Thank you for considering my application. I look forward to the possibility of speaking with you soon.

Sincerely,

Adrian Wallace

Refer to our extensive list of CV examples or cover letter examples for further inspiration.

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Key takeaways

  • A letter of interest is used to express unsolicited interest in working for a company, while a cover letter is sent in response to a specific job posting.

  • Researching the company, addressing the right person, and highlighting your relevant skills and experience are crucial components of a strong letter of interest.

  • Demonstrating enthusiasm for the company and fitting into its culture can make your letter stand out.

  • Closing with a call to action can prompt further communication and opportunities.

Next steps?

Ready to create an outstanding CV and secure your dream role, increasing your chances of landing a job interview? Visit our career blog for advice on crafting a standout application and writing an effective letter of interest. Alternatively, use our dedicated CV Writing Service to streamline the process and save time and effort.

FAQ

What is an example of an expression of interest letter for a job?

An example is provided above, where a candidate expresses interest in a company, outlines their qualifications, and shows enthusiasm for potential opportunities.

How long should a letter of interest be?

A letter of interest should be concise, ideally no longer than one page. It should be long enough to convey your qualifications and enthusiasm, but brief enough to be quickly read. For similar advice, refer to cover letter length.

What is the difference between a letter of interest and a letter of intent?

A letter of interest is used to express unsolicited interest in potential job opportunities, while a letter of intent is often used in specific situations, such as applying for graduate school or formalising agreements, to indicate a commitment to a particular course of action.

Do letters of interest work?

Yes, letters of interest can be effective, especially when they are well-written, personalised, and highlight relevant qualifications. They show initiative and can create opportunities where none previously existed.

Should I include my CV with a letter of interest?

Yes, it is advisable to include your CV with a letter of interest. This provides the employer with a comprehensive view of your qualifications and experiences.

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