Cover letter examples


Customer service


Customer service

Shannon has opted for the Cambridge cover letter template due to its simple and easy-to-read layout. This sample outlays his success in achieving a series of high-level positions in customer service.

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"I am writing to express my interest in the Customer Service Team Leader position at Tesco, as referred by James Anderson, a valued member of your Helpdesk team."

Shannon Lewis - Customer Service

Customer service cover letter sample

Table of contents

How to Write a Customer Service Cover Letter in the UK: Examples and Tips

Securing a position in the UK's competitive customer service field requires more than just a desire to help people – it demands a compelling cover letter that resonates with potential employers. Your gateway to success lies in showcasing your skills and experiences and seamlessly aligning with the expectations of the UK job market. Whether you're applying for a role in retail, hospitality, or any customer-centric industry, your cover letter is your chance to make a lasting impression.

Consider this career document as an introduction to your professional journey tailored to a specific role. It provides a sneak peek into your capabilities and invites employers to delve deeper into your application. This guide walks you through the essential sections and best practices to ensure your customer service cover letter gains a competitive edge across the competition.

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Customer service cover letter example

Customer service cover letter

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In this sample, Shannon strategically presents his skills and passion for helping clients through the body paragraphs, positioning herself as an ideal candidate for a Customer Service Team Leader role. The cover letter is well-structured and uses a modern design, clean layout, and professional Source Sans Pro font. She strategically wrote achievements in a bullet list to draw attention to her relevant skills and results. By carefully expressing her dedication to customer satisfaction, Shannon captures the reader's attention and entices them to explore her CV further.

Customer service - matching CV and cover letter

Explore our matching customer service CV example to streamline your job application process.

What to include in a customer service cover letter?

A well-crafted customer service cover letter should be concise, impactful, and tailored to the specific role you're applying for, whether it is a customer service advisor, customer service representative, or helpdesk intern. Your cover letter should showcase your ability to provide excellent service, handle customer inquiries, and contribute to the business's success. Research the company culture before crafting your cover letter to give yourself an advantage over other candidates.

Working in customer service means you spend much time talking and interacting with others daily. Try to keep your motivation letter or cover letter short and concise. Name two to a maximum of three main areas of expertise and save the rest for a possible follow-up interview.

The structure of a customer service cover letter is straightforward. Ensure you incorporate the following must-have sections below:

  • Contact Information

  • Salutation

  • Opening Paragraph

  • Body Paragraph(s)

  • Closing Paragraph

  • Sign-off.

Customer service - Must-have cover letter sections

Learn more about different sections in our writing guide on how to structure your cover letter.

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Pro Tip

When writing a cover letter or a CV, remember that similar jobs also use different naming conventions for a customer service role, such as call centre employee, customer service agent, help desk employee or customer support. You can also use this to search for job positions and find more offers.

How to start a customer service cover letter

Your cover letter's opening or first paragraph should offer a concise yet impactful glimpse into your qualifications and enthusiasm for the customer service role. This section captures the reader's attention and establishes a positive initial impression. Remember to refer to a specific job post or any telephone conversation you have had. 

Address the hiring manager directly, using a format like 'Dear Mr/Ms (Last name)'. A general salutation like 'Dear Hiring Manager' should suffice if the name is unknown. Make your opening paragraph unique to each application, tailoring it to the specific requirements of the role.

Paragraph 1 customer service cover letter example

Dear Hiring Manager, I am writing to express my interest in the Customer Service Representative position at BT Group, as advertised on your company website. With a proven track record in delivering exceptional customer experiences, I am excited about the opportunity to contribute my skills to your esteemed team. My dedication to ensuring customer satisfaction aligns seamlessly with your company values, and I am eager to bring my expertise to your dynamic environment.

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Pro Tip

Customise your opening paragraph for each job application to address the specific needs and characteristics of the role and company.

For more tips read our article on how to start your cover letter.

How to write the body of a customer service cover letter

In the body of your cover letter, delve into why you are genuinely interested in the customer service role and the company and why you are the ideal candidate for the job. Showcase a strong alignment between your skills, experiences, and achievements with the position's requirements and the company's values.

In the body of your cover letter, you discuss what you have to offer the company. For example, you could describe your degrees, skills and any relevant career highlights here.

Use one or two body paragraphs to illustrate your skills, experiences, and achievements related to customer service. Highlight your qualifications and areas of expertise that make you a strong candidate for the position. Be specific about how your past experiences have equipped you with the skills necessary for the role.

Paragraph 2 customer service cover letter example

In my previous role at BT Group, I consistently exceeded customer service targets by resolving inquiries and issues proactively and positively. My ability to communicate effectively and empathise with customers resulted in a 20% increase in customer satisfaction within the first six months of my tenure. I am confident that my strong interpersonal skills, attention to detail, and commitment to delivering exceptional service make me an ideal candidate for the Customer Service Representative position at BT Group.

How to end a customer service cover letter 

In the closing paragraph, summarise your enthusiasm for the role and express confidence in your ability to contribute to the company's success. Also, extend gratitude for the reader's time and consideration. End with a professional sign-off, expressing your eagerness to discuss your qualifications further in an interview.

Last paragraph customer service cover letter example

Thank you for considering my application. I am excited about the opportunity to contribute to [Company Name] and am confident in enhancing customer satisfaction and loyalty. I look forward to discussing how my skills align with your organisation’s goals.

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How to write a cover letter for a customer service job with no experience

If you have no direct experience in customer service, focus on transferable skills gained from coursework, volunteer work, or personal projects. Highlight your communication skills, problem-solving abilities, and passion for delivering exceptional service. Express your eagerness to learn and contribute to the customer service team, and customise your letter for each application to address the company's specific needs and role.

Last paragraph cover letter example

Thank you for considering my application. I am excited about the opportunity to contribute to Tesco and am confident in enhancing customer satisfaction and loyalty. I look forward to discussing how my skills align with your organisation’s goals. Sincerely, Shannon Lewis

Proofread your cover letter multiple times before submitting your application. Ask a colleague, friend, or relative to review it for a fresh perspective. Utilise tools like Grammarly or ChatGPT to check for spelling mistakes or inconsistencies.

Follow our tips on how to end a cover letter to leave a lasting impression.

Key takeaways

By adhering to our guidelines, you can craft a compelling customer service cover letter that enhances your chances of securing your desired position. Go step by step, ensuring seamless alignment between your cover letter and the specific requirements of the role. Thorough proofreading is essential to provide your cover letter, grabs attention and effectively communicates your qualifications and unwavering commitment to exceptional customer service.

Customer Service cover letter - Let's recap

Next steps?

To help you create an outstanding cover letter, explore our services below:

  • Cover letter builder: Utilise our professional cover letter templates to create a tailored and well-formatted cover letter.

  • CV Builder: Explore our diverse CV templates to craft a professional CV that complements your cover letter.

  • CV Writing Service: Get feedback and quick, professional advice on tailoring your CV and cover letter to a specific job.

  • Blog: Access guides and brief articles to educate yourself on the best strategies to improve your job prospects.

Explore our diverse cover letter templates and CV examples designed to align with your customer service career objectives. Our CV Writing Service can streamline the process if you require assistance.


How long should a customer service cover letter be?

A well-structured customer service cover letter should typically be one page long. It should provide enough information to showcase your skills, experiences, and achievements without overwhelming the reader. Focus on relevant details and use concise language to effectively communicate your qualifications.

Do you need a cover letter for a customer service job?

While a cover letter is not always mandatory, we highly recommend it for a customer service job. A well-crafted cover letter allows you to express your enthusiasm, elaborate on your soft and hard skills, and connect your experiences directly to the needs of the customer service role. A thoughtful cover letter can set you apart in a competitive field like customer service.

How to write a cover letter for customer service?

Start by expressing your interest in the customer service position in your cover letter and briefly mention where you found the job opening. In the body of the letter, elaborate on your essential skills, experiences, and achievements. Connect your past experiences to the job requirements and demonstrate how you can contribute to the company's success. Conclude the letter by summarising your commitment to exceptional customer service and expressing your eagerness to contribute.

What should you avoid in your customer service cover letter?

Avoid generic statements and soft-skill overload. Stay positive, omit irrelevant personal details, and refrain from repeating information from your CV. Tailor your letter, substantiate claims, and use clear language without excessive jargon.

Should I include references in my customer service cover letter?

No, unless requested. Save space for highlighting your qualifications and enthusiasm. Employers typically ask for references later in the hiring process. Provide a separate reference sheet when specifically requested by the employer.

For more information, see our closely related blog article on how to add references to a CV.

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